Bill Belichick, 74, slams ‘ridiculous’ rumors about girlfriend Jordon Hudson, 25, managing his coaching career

“When I took the job here, it was December, and at that time I was doing five TV shows, the radio show, I had a book coming out,” he explained. “I had a lot of other things going on when I took the job.”

He went on, “I sent an email when I got here and I said, ‘Can you please forward any requests to Jordon about my personal appearances so that I can work and coordinate them outside the university?’ Didn’t have anything to do with the university.”

Belichick went on to claim “that was leaked [and] released as ‘Jordon’s that I do and she’s copied on every email.’” He called the idea “just a flat-out lie.”

Per WSJ, when asked what Hudson’s involvement looks like, Belichick responded, “There are some things that she helps me schedule or look at. It’s not North Carolina stuff.”

A university spokesperson confirmed to the outlet that Hudson doesn’t have football “responsibilities.”

Hudson does, however, list herself as COO of Belichick Productions via LinkedIn, as well as founder of a company called Trouble Cub Enterprises, through which she applied for trademarks on catchphrases her boyfriend is known for.

Trouble Cub also “gold digger” in August 2025. According to documents obtained by Page Six, Hudson intended the phrase to be used for jewelry or keychains.

Per WSJ, during the months between December 2025 and June 2026,  also filed public records requests asking for copies of communications between university staff and the media regarding her relationship with Belichick.

Regarding a potential motive for the requests, Belichick told the outlet that he doesn’t “want to speak for” Hudson.

“I think if you look at her requests, you would probably find that she was asking for things that had already been sent,” he said, noting that he hadn’t seen the requests themselves.

Hudson — who declined an interview with the outlet — came upon Belichick during the discussion, according to the publication, and uttered “oop,” before turning and walking the other way.

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