Haier Pakistan has concluded its nationwide Solar AC Float campaign, showcasing its energy-efficient cooling technology to consumers across major cities in the country.
The campaign began in Lahore and travelled through Karachi, Peshawar, Rawalpindi, Sargodha, Multan, Bahawalpur, Faisalabad, Sukkur, Hyderabad and Wah, providing consumers with an opportunity to experience Haier’s solar-powered air-conditioning technology.
The campaign featured Haier’s Solar Hybrid T3 AC, with live demonstrations allowing visitors to experience its cooling performance while operating on solar power. The company said the initiative was aimed at giving consumers direct experience of the technology rather than relying solely on conventional product demonstrations.
Existing Haier customers were also able to interact with the product and gain further information about its solar technology and operation.
As part of the activation, Haier displayed an open-unit comparison of its air conditioner alongside a competitor’s model, allowing visitors to examine internal components and compare the materials and construction of both products.
The campaign targeted major electronics markets and high-traffic locations, where consumers could learn about solar-powered cooling and its potential to reduce reliance on conventional electricity.
Visitors also received promotional merchandise and rewards, including water bottles, caps, keychains and free AC service cards.
Haier Pakistan said the campaign reflected its focus on promoting solar cooling solutions and supporting the adoption of more energy-efficient technologies in the country.
The company described its Solar Hybrid T3 Plus AC as a solution designed to provide cooling while reducing dependence on grid electricity, as Pakistan continues to face growing demand for affordable and energy-efficient cooling systems.
